Pearltrees Brings Visual Content Curation And Discovery Platform To The iPad

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, October 11th, 2011
Pearltrees

Content curation and mapping service Pearltrees is launching a dedicated iPad app today to allow users to cultivate and share their interests from the web on the tablet device. For background, Pearltrees is a visual social bookmarking service that allows users to organize, discover and share everything they like on the web.

Content can be dragged and dropped into Pearltrees and the service will organize this via a string of ‘pearls,’ which can then be moved around, organized and shared. Launched in December 2009, Pearltrees has gathered more than 10 million pearls. The company has says it has been growing at average rate of 15% month over month, with over half a million visits in September.

Considering the visual nature of the iPad, Pearltrees founder Patrice Lamothe says that the device is a natural home for Pearltrees. Via the apps, users can collect and retrrieve their favorite content from the web.

The app also includes a real-time collaborative curation feature that let users spontaneously team-up with others on their favorite topics. And you can access the curation of Pearltrees’ community of over 200,000 active curators.

Pearltrees faces competition from Pinterest.


Company: Pearltrees
Website: pearltrees.com
Launch Date: March 1, 2009
Funding: €10.4M

Pearltrees is a visual and collaborative curation tool that allows users to collect, organize and share any URL they find online as well as to upload personal photos and notes.The product features a unique visual interface that allows users to drag and organize collected URLs into units called pearls that themselves can be further organized in a hierarchical structure with pearltrees, the company’s nomenclature for customizable folders that contain pearls (URLs). Users of the product can also engage in...

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