What’s Cooking At Rovio? Angry Birds Cookbooks, Movies And – Gasp – Games (TCTV)

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I caught up with Peter Vesterbacka, Mighty Eagle at Rovio, the creators of the successful Angry Birds franchise, yesterday at the Planet Of The Apps conference in London.

It wasn’t a huge secret, but I certainly didn’t know this: Vesterbacka tells me you will soon be able to buy Angry Birds-themed cookbooks; actual physical books and ebooks for Kindle, Nook and iPad.

Full disclosure: I got one of these limited-edition Angry Birds cookbooks for free (hence the pictures above and below). Also, I’m not much of a cook (hence why I accepted the book in the first place).

In all seriousness, Vesterbacka tells me there have been 400 million downloads of the Angry Birds apps to date, and that its merchandising business is chugging along nicely as well, with about 10 million plush toys having gone over the counter already. I also bought two for our baby boy recently.

Rovio is on a mission to turn Angry Birds into a brand as iconic as Nintendo’s Mario and Mickey Mouse, Vesterbacka adds. Gotta love ambitious (European) startups.

Enjoy the interview: