• The Nintendo 3DS: Soon Available In Ice White And Misty Pink

    Matt Burns

    Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

    Thursday, October 6th, 2011
    213115-header

    Somewhere, deep within the Nintendo machine, an executive and his like-minded cohorts had a solution to the 3DS debacle. They had the answer to Nintendo’s problems. They were going to simultaneously spur sales and increase awareness. The plan involved an ingenious idea of creating new games rather than reviving old, worn-out franchises. But that didn’t happen. Instead, Nintendo is releasing another colored version of the 3DS — because that will help.


    The Ice White model is set to hit the Japanese market on November 3rd for ¥15,000. That’s two weeks after the Misty Pink version launches. Nintendo has yet to announce these new models for the US but with sales faltering, they’re probably going to try all the tricks.