URDB — formerly Universal Records Database  – is announcing a name change and $1 million in Series A funding, from investors Chris Sacca, VantagePoint Capital and 77 Ventures. Initially conceived of at yes, Burning Man, URDB is now RecordSetter and a million dollars more flush.

The premise behind RecordSetter is that “everyone on earth can be the world’s best at something.” The startup wants to to become the preeminent platform for people to both submit their own unique records and compete against other people’s unique records through the uploading of quirky videos like “Most Kisses In 10 Seconds,”"Longest ‘Shhhhh’” and “Most Graphic Designers Dancing To ‘Thriller’”. You get the picture.

Says founder Dan Rollman on what sets the company apart from Guinness World Records,

“As long as rules are followed and sufficient evidence is provided, any record is welcome. That includes everything from traditional (Fastest 100-Meter Dash) to outlandish (Most Times Smiling While Listening to “Beat It”.) Creativity is highly encouraged. We’re the Wikipedia to their Encyclopedia Britannica. “

In three years of existence the site has seen over 10,000 submissions from over 50 countries, Rollman tells me, and now hosts the largest collection of world record videos on the Internet. Eventually Rollman hopes that the site will compete with YouTube and Break.com.

Future plans for RecordSetter also include the adding of editorial content (like the addition of tips on how to set records), pursuing media deals and partnerships with brands like Toyota and Livestrong and focusing on its community moderation beta so niche groups like skaters and jugglers can be more involved in the records curating process.

Rollman says that company is also in talks with production companies regarding a TV show based around the niche records found on the RecordSetter platform. Which doesn’t sound like such a bad idea, actually.