Aside from founding (and selling) Drop.io to Facebook, Lessin was primarily responsible for the look and feel of Facebook Timeline, and has a right to be happy, after all, it could have ended up looking like this.
Says the video’s creator Eric Leist in his explainer notes, “The most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel [what Draper is pitching in the original scene, below] popular. Reminiscing is a social activity. It always has been, and now Facebook is bringing that activity online.”
Oddly enough, the juxtaposition of Draper’s dramatic monologue and the newness of the Timeline’s design gives the parody the overall feel of an Apple commercial. Technology is a glittering lure, indeed.