Online Video Measurement Platform Visible Measures Raises $13M

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Exclusive: Visible Measures, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVentures with participation from new strategic partner Advance Publications (owners of Condé Nast), General Catalyst Partners, Mohr Davidow Ventures, and Northgate Capital. To date, Visible Measures has raised over $45 million in total funding.

Visible Measures offers a platform through which advertisers can measure the effectiveness of a digital ad campaign, and provides an in-depth look into how how online viewers interact with video content and how that content spreads across the Web.

In April, the company launched Viewable Media, a video ad network that allows advertisers to buy user-initiated views in social video, allowing it to both drive and measure user-initiated views as well as the impact of the publicity it receives through promotional efforts.

And the Visible Measures video dataset now includes performance data on over 400 million videos, and over 300 million unique video viewers cross the Visible Measures platform every month. Customers of Visible Measures include Google, Microsoft, Yahoo!, AOL, Warner Bros., and PBS.

Visible Measures will use this funding for hiring, product development and further expansion.