YouTube Integrates Magisto’s “Magical Video Editing” Tool

Greg Kumparak

Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

Wednesday, September 21st, 2011
magisto logo 2

Yeesh — talk about a grand debut. After just going into public beta and announcing a $5.5 million Series B yesterday, cloud-based video editing service Magisto will later today announce a rather huge new partner: Youtube.

Magisto’s claim to fame is its ease of use; it is, to some extent, editor-less editing. You pick up to 16 videos, select some music, give the end project a title, click a button, and bam! You’ve got a rather slick, smoothly edited video to pass around to friends and family. Sure, no one will mistake it for something pieced together by the late, great Sally Menke — but it’s more than enough to jazz up that vacation footage before shootin’ it off to Grandma.

Beginning this evening, Magisto will be integrated into YouTube as part of their Create page. Youtube added their own fancy video editing tool to the site (with things like video rotation, stabilization, and brightness/color adjustment) just last week — and while this doesn’t replace that, it’s yet another option to help ensure that some percentage of the inimitable mountain of video uploaded to Youtube each day is that much less likely to be completely unedited garbage.

Youtube and Magisto should be announcing the partnership sometime within the next hour.


Company: Magisto
Website: magisto.com
Launch Date: September 19, 2011
Funding: $5.5M

Magisto is a fun and easy way to share your experiences through video. Magisto’s Web, iPhone and Android apps enable users to automatically edit videos and share them with friends and family. Using Magisto requires no previous experience of knowledge of video editing - users simply record and upload videos, select a theme, background music and give their movie a title, and Magisto will turn the videos into beautiful edited movies, complete with music and effects, in minutes. Magisto is...

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Company: YouTube
Website: youtube.com
Launch Date: February 2005
Funding: $11.5M

YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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