After months of leaks and speculation, it seems as if Apple is finally ready to unveil its next iPhone. AllThingsD pegs the announcement date as October 4th, which falls in line with most of the previous rumors concerning the next iPhone’s fall rollout.
With Steve Jobs gone, his hand-groomed successor Tim Cook is expected to take over the dog and pony show. Apple’s future likely hinges more on his on-stage presence than just a piece of hardware.
Steve Jobs is a masterful salesman. He previously used his keynote addresses to show the world why they wanted his latest toy. He would pull the product out of his pocket, pull back a black sheet or simply stand in front of a massive screen and, even for just a few moments, make the most mundane feel life-changing. That was the power of Steve Jobs: his passion alone drove sales. Surely if Steve likes it, then we will, countless Apple loyalists said after each Applenote.
But Tim’s in charge now. He’s at the helm of Apple’s massive machine and to delegate the role of chief Apple spokesperson to anyone else would undercut his own role completely. During Steve Jobs’ medical leave, Phil Schiller took over the keynotes for Macworld and WDC, but per AllThingsD’s source, Tim is going to take the stage and announce the next iPhone. It is, after all, his company now and he has massive New Balances to fill.
Tim should have some help, though. Steve Jobs rarely did keynotes alone. Expect department heads and marketing people to play wingman and help Tim Cook along.
October 4th. That’s (reportedly) the day that Apple will move into the Tim Cook era with a little help from the iPhone 5.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Timothy D. Cook is Apple’s CEO, who took over from Steve Jobs on 25 August 2011. In his previous position as COO, Cook was responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an...