George Costanza’s Infamous Wallet Is The Star Of New Google Wallet Commercial

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Friday, September 16th, 2011

While Google Wallet didn’t come out this summer as expected, Google has just unveiled first Google Wallet commercial, starring none other than Seinfeld’s George Costanza and his overstuffed wallet.

For those of you who aren’t familiar, the George Costanza wallet was made famous in the Seinfeld episode “The Reverse Peephole” where George carries around a wallet so fat that it interferes with him sitting and makes his back hurt. It looks like Google has remastered the explosion scene from that episode to promote its NFC product, directing people to http://www.google.com/wallet for more info.

I’ve emailed Google for specific Wallet launch dates and will update this post when they get back to me, in the meantime, here is some dialogue and scenes from the original episode.

Jerry Seinfeld/strong>: Your back hurts because of your wallet. It’s huge.
George Costanza: This isn’t just my wallet. It’s an organizer, a memory and an old friend.
Jerry Seinfeld: Well, your friend is morbidly obese.
George Costanza: Well, at least I don’t carry a purse.
Jerry Seinfeld: It’s not a purse, it’s European.


Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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Product: Google Wallet
Website: google.com
Company Google

Google Wallet is a virtual wallet that stores payment information securely and makes paying fast both in-store and online. With Google Wallet, users can store credit, loyalty, and gift cards and make payments through MasterCard PayPass.

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