Apprupt raises more funding for mobile in-content advertising technology

Apprupt, which operates a performance network for mobile in-content ads, this morning announced that it has raised more funding from existing backers T-Venture (a subsidiary of Deutsche Telekom), Neuhaus Partners and KfW. The size of the financing round was not disclosed, although the company says it involves a “seven-digit Euro investment”.

The new funding will be used to increase the startup’s headcount in sales, international expansion and to invest in its mobile advertising technology.

Through a network of premium publishers, apprupt provides advertising companies with targeted solutions for context-driven mobile advertising and lead generation.

Publisher customer include the Financial Times Germany, stern.de, WEB.DE Mobile and n-tv.