SEC Watch: Social Media Dashboard HootSuite Raises $3 Million

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, September 15th, 2011
hootsuite

Social media dashboard company HootSuite has raised $3 million in new funding according to a new SEC filing. HootSuite has previously raised $1.2 million from Blumberg Capital, Hearst Ventures and Geoff Entress.

HootSuite offers brands and businesses a comprehensive social media dashboard that allows teams to collaboratively schedule and monitor updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms. Via the applications, HootSuite users can also track campaign results, analytics and other data.

In two years, HootSuite has grown to over 1.5 million users worldwide, is cash-flow positive, and recently bought an add-on for the Firefox 4 browser called TwitterBar, which enables users to post to a variety of social networks straight from the web address bar.

HootSuite was also the first application in which Twitter began testing its own in-stream ad product.

We’ve contacted the company for confirmation and will update when we hear back.


Company: HootSuite
Website: hootsuite.com
Launch Date: November 28, 2008
Funding: $24.9M

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include...

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