IAC-owned Match.com this morning announced that it has acquired a 20% interest in Zhenai, a provider of “online matchmaking services” in China, for an undisclosed sum.
Launched in 2005 by CEO Dr. Song Li, Zhenai provides integrated Internet and telephone matchmaking services to Chinese singles looking for long-term relationships. Zhenai is said to boast a user base of over 30 million registered members.
According to the press release announcing the investment, Zhenai commands “especially high” subscription rates due to subscribers’ access to over 1,000 professional matchmakers at Zhenai’s call centers, who provide subscribers with advice and consultation throughout the dating process.
Match.com pioneered online dating when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 15-year history, Match.com has helped millions of singles meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 25 countries, in 8 languages and spanning five continents,...
To gnreeate useful metrics I would suggest that you fire of a (web) beacon from within the Flash player when the media starts playing, half way through, and at the end. Sure you could add a couple more calls, but I think this setup provides good enough data.XML-RPC is another great way to capture metrics, but things get iffy due to cross domain constraints with Flash
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