With 600K Members, Fab.com Goes Beyond Flash Sales And Sets Up A Virtual Pop Up Shop

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The members-only design marketplace Fab.com is expanding beyond its 72 hours flash-sale model this morning, with its U.S. Design Pop-Up Shop, created in conjunction with Fast Company magazine’s U.S. Design issue. In this issue Fast Company names 76 products “made in America” to highlight and Fab has teamed up with many of their designers to host a curated selection of their products for the next 30 days.

Fab.com CEO Jason Goldberg tells me that this will be the first of many virtual 30-45 day pop-up shops, or roaming stores, on Fab.com.

When he stopped by the TCTV studio last week, I interviewed Goldberg about the company’s growth over the past 11 weeks, the pivot from gay social network Fabulis and the startup’s expansion strategy moving forward.

From the company’s “restart” on June 9th, the “One King’s Lane for design” now boasts eight sales a day across hundreds of products. According to Goldberg, the site has seen over 75K orders in less than two months, moved over 150K units and Goldberg says that he expects revenue in the “double-digit” millions in the next six months.  An iPhone, iPad and Android app launch is slated for the end of September.

With its viral invite link system that rewards you for inviting friends, the site has hit 600K members in 11 weeks of existing, adding 5K new people a day. “The designers that we’re working with don’t have any other way of reaching 600K people in a three-day period,” Goldberg said.

The site in its new incarnation recently raised another $8 million from Menlo Ventures, First Round Capital, SV Angel, Ashton Kutcher, Kevin Rose and others.