Given that I don’t even really need to write an introduction for it, it goes without saying that Angry Birds is a massive, massive brand. It’s available for everything from iOS to the PS3, and just recently smashed through 350 million cumulative downloads.
The Angry Birds brand isn’t all about the software, though, by any means. In a Fireside Chat with MG this morning, Rovio’s North American General Manager Andrew Stalbow revealed a few key details surrounding the sales of their real world goods.
Back in December of 2010, Rovio launched a series of Angry Birds plush toys. By March of this year, they had sold just over 2 million of ‘em. Today, they’re selling another million each and every month.
The same goes for their line of T-shirts: every month, they’re selling another million.
This is absolutely huge for them, and should serve as an important stat for app developers to keep in mind moving forward. Rovio is one of the few companies that has found success on iOS then managed to evolve their intellectual property into a proper full-blown license.
So, what’s next for Rovio? After MG touched on the matter of Facebook and whether or not Rovio really saw themselves thriving moving forward without a Facebook game, Stalbow responded that “Facebook has actually been a massive platform for us, even though we’ve haven’t created a game on there yet. In terms of launching a game on there in the future, yes, absolutely, that’s something we’ll be talking about in the near future”
Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.
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