Ebates.com, the online cash back shopping website originally started in 1998, this morning announced the creation of a new company called Performance Marketing Brands (PMB), which will specialize in shopper loyalty programs.
Furthermore, Ebates has acquired not one but two shopping sites, namely FatWallet.com and AnyCoupons.com. The company’s moves were funded by August Capital, Cannan Partners, Foundation Capital and Silicon Valley Bank.
Combining shopping and reward site FatWallet.com and coupon shopping site AnyCoupons.com with Ebates.com, PMB aims to establish one of the largest independent shopping rewards companies.
All three websites will, to be clear, continue to operate separately.
The company posits that shoppers are expected to spend over $1.1 billion through PMB’s websites and shopping programs this year.
Ebates.com is an online cash back shopping website founded in 1998. The Ebates.com website launched in 1999, and became the pioneer and leader in cash back shopping. Users register at Ebates.com and open an account at no cost. Cash back is accumulated in their account when they shop at any of the online retailers listed on the website. The percentage of cash back varies from 1% to 26%. Ebates.com pays users the amount they have accumulated four times a year in...
FatWallet.com offers consumers numerous ways to save money when they shop online. Consumers visit FatWallet for shopping and personal finance tips from the savvy community, for cash back on purchases they make from hundreds of reputable retailers and as a one-stop resource for thousands of coupons and deals from popular retailers on the internet.