Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. But the company has not offered a mobile component to clients to monitor brands on the go, until now. Today, Salesforce’s Radian6 is announcing its first mobile presence with a new iOS app.
Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. The UI is similar to the Radian6 web platform, and agencies and marketers can now monitor overall volume, share of conversation, geographic distribution and more data from the app on social media sites like Facebook and Twitter. You can filter by keyword, media type, date range and more to view conversations.
You can also build customized listening ‘stacks’ based on certain topics, lists, user assignment and sentiment. Managers can actually classify posts, and assign tasks to employees from the app. And users can respond to Tweets, posts, threads, or blog comments right from the app.
The app itself is free for Radian6 users. It’s actually surprising that Radian6 didn’t have a a iPhone app considering that much of social media monitoring for brands happens in realtime and a mobile app helps marketers keep track of conversations on the go. The company says that an Android app is on the ‘product roadmap.’
It should be interesting to see how Salesforce integrates Radian6 with its own products like Chatter. In the past, the CRM giant has said ‘the combination will create a “bridge between public conversations and Chatter” and “enhance the Salesforce Sales and Service Cloud products with social intelligence that customers can act on. Developers building on the Force.com platform also will be able to tap into the power of Radian6, putting the social web into everything they build.”