Google Tried To Buy Color For $200 Million. Color Said No.

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Thursday, July 21st, 2011
color

If that headline looks familiar to you, you’re probably remembering our story about Google offering to buy Path for $100+ million from earlier this year. Path turned that deal down.

About the same time, multiple sources have confirmed, Google was also making a run for Color, the mobile social network founded by Bill Nguyen. This was well before Color launched, and Google was looking at the company’s potential as well as the team. Google offered $200 million for the company, according to our sources.

Color turned down the deal, say our sources. They then raised $41 million in debt and equity capital from Bain, Sequoia Capital and Silicon Valley Bank. That round valued the company at $167 million.

Should Color have taken the Google deal? Absolutely yes. The company has stumbled since launching, has failed to live up to its own hype and has lost founder Peter Pham and Chief Product Officer DJ Patil.

That said, it’s always nice to have the benefit of hindsight. At the time that Google was trying to acquire Color, the company had a killer team, a strong, bold vision and top tier investors willing to pile money into the startup. Entrepreneurs don’t start companies to sell them before they even launch.

With the benefit of hindsight, though…Wow.

Company: Color Labs Inc.
Website: color.com
Launch Date: August 2010
Funding: $41M

Color is advancing the post-PC revolution by inventing new applications that bring people together through proximity, social and visual presentation. Founded and led by a team of proven engineers and entrepreneurs, Color is located in Palo Alto, California. To learn more about Color please visit http://www.color.com

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