SupersonicAds, a startup founded by former executives of social video site Metacafe in 2010, has landed $4.2 million in financing in its first institutional funding round, which was led by Greylock Israel. The company has raised over $6 million in total funding to date.
SupersonicAds will use the fresh cash to expand the international presence of its monetization solution for social games, BrandConnect, which it says is currently used by brands like Disney, Kellogg’s and Hasbro.
Basically, the solution helps marketers run video and branded widget advertising within social games and lets users earn virtual currency for engagement. Through integration with the Facebook Platform, the startup provides brand engagement campaigns and direct response offers for Facebook Credits.
Greylock Israel partner Yoram Snir will join the board of SupersonicAds.
SupersonicAds provides virtual currency monetization for online games, virtual worlds and social networks. The company’s payment platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with leading brands. The company is headquartered in London, UK, with satellite offices in the US and Israel.