Exclusive - What is the deal with all these small Belgian startups suddenly developing severe international ambitions? Yesterday it was Wondergraphs, today it’s Getyoo, a provider of NFC interactive solutions for the events and meetings industry.
The fledgling company has raised €600,000 (which is roughly $850,000) from Eric Bigeard, ex-CEO of Lyreco, a European leader in the B2B distribution of office supplies with current sales surpassing 2 billion euros.
Getyoo believes the event industry will change radically thanks to the possibility of near-field communication (NFC), technology that enables simplified transactions such as data exchange (a digital business card a list of contacts, photos, applications, money, virtual items and so on).
Getyou co-founder and CEO Alexis Tinel tells me its first product, a small physical device called the Clickey that can be compared with the Poken, is currently distributed throughout Europe, and that the company has now launched a brand new NFC interactive card that allows people at events – think business conferences and summits but also live music concerts and whatnot – to interact with social networks such as Facebook, LinkedIn and Twitter.
Another European startup called Cardcloud is also doing interesting things in this space.
Based on NFC technology, the Getyoo events solutions are aimed at facilitating exchanges between the real world and the virtual universe by interconnecting objects, people, social networks and the web. Using a simple wireless device, the Clickey, or an Interactive Card you can to connect to people, objects and things in order to enter Interactive Experiences, collect digital content or exchange contact information. We allow social networks users such as real Facebook users to use the service offline and...