The Kindle 3G is now available for a lower price. That is if you don’t mind seeing AT&T ads. Amazon and AT&T just announced that two have teamed up to offer the Kindle 3G for $139. That’s a price drop of $50 off the retail model and $25 lower than the previous offer. All you give up are the standard literary greats screensavers for AT&T adverts. The rest of the Kindle 3G is the same. It’s the same e-ink screen, long battery life and slender design.
Amazon announced a few months back an ad-supported WiFi-only Kindle for $114.99 and then a $164 Kindle 3G. These models features ads placed at the bottom of the homescreen and sponsored screensavers as well.
“Kindle 3G is more convenient – customers never have to hunt for or pay for a Wi-Fi hotspot – they simply download and read books anytime, anywhere. Kindle 3G customers read 20 percent more books, and take advantage of twice as many special offers,” said Jeff Bezos, Founder and CEO, Amazon.com. “A big thank you to AT&T for helping to make the new $139 price possible.”
“Kindle 3G is by far the fastest-growing connected device on the AT&T network. We consistently hear from customers how much they enjoy the freedom of not being tied to a Wi-Fi hotspot and instead being able to download and read new books anytime, anywhere on AT&T’s fast, reliable network,” said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. “We are excited to sponsor Amazon’s best Kindle – Kindle 3G with Special Offers – at the new lower price of only $139.”
This might be what a lot of people have been waiting for. The Kindle 3G is the top of the line model, but previously, and I guess still does, featured a price just shy of $200 at $189. It can now be attained for $139. That $50 drop, just above 25%, might be significant enough to get more people off the fence and into the world of ereaders.