• Dutch Ad Creatives Land A Job With Clever Twitter Hack

    Tuesday, July 5th, 2011

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Dutch designers Bas van de Poel and Daan van Dam have creatively come up with a way to use Twitter to get the attention of people in a position to give out jobs, by taking advantage of a core and more importantly manipulable Twitter design element, the “Followers” box.

    Looking for a summer job at an ad agency, the two created five related Twitter accounts and uploaded pics that spelled out the words “H”"IR”"E”"U”"S.” They then followed a series of creative directors in succession, trying the trick out on @Pablo_Marques, @Seth_Weifeld, @EmmaPueyo, @TempleofLove, @BandwidthPirate, @MasayaNakade and others. Boondoggle Amsterdam’s Gaston Serpenti eventually hired them.

    People looking for the Twitter version of Alec Brownstein’s “Googling yourself is a lot of fun. Hiring me is fun too” campaign, look no further. Vous êtes arrivés!

    Company: Twitter
    Website: twitter.com
    Launch Date: March 21, 2006
    Funding: $1.16B

    Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...

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