• From Social Network Pioneer To Yet Another Gaming Site: Friendster Reboots

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Wednesday, June 29th, 2011

    Remember back in April when we reported that Friendster, one of the first dedicated social networking sites, was to unequivocally delete all user profiles photos, blogs, messages, groups and whatnot by May 31?

    The site’s owner, MOL Global, at the time said that Friendster would be repositioned as a social entertainment destination site where people could swing by to play games and enjoy music, and that it would leverage Facebook Connect.

    This morning, Friendster relaunched as yet another social gaming portal, indeed powered by Facebook Connect (interesting comments over at Hacker News). I’m not seeing anything music-related at this point, but it’s always possible that those plans are still in the works.

    If you still have your Friendster login credentials from back in the day, you should still be able to get in with your ancient user name and password.

    The site lets you play a number of casual games (I counted about 20) and invite your Facebook, Gmail, Hotmail, AOL or Yahoo contacts to play together.

    Friendster also offers an API to help developers deploy games on the network.

    Coincidentally, the relaunch comes as Google just launched its answer to Facebook and Twitter, which have become the dominant social networking services after the demise of Friendster and MySpace.

    Update: also on the same day, Myspace gets acquired for a measly $35 million.

    Company: Friendster
    Website: friendster.com
    Launch Date: January 3, 2001
    Funding: $48.5M

    Friendster launched in 2002 as one of the first social networking sites. The service allowed users to communicate with other members, share online content and media, discover new events, brands, and hobbies. The site, at its peak, reached tens of millions of registered users; however, it has since lost its popularity. Friendster was acquired by MOL Global in December 2009 for $26.4 million. In May 2011, Friendster repositioned itself into a social gaming site, discontinuing support for existing users’ social...

    → Learn more