Clearspring Takes AddThis Mobile With Social Sharing SDKs For iPhone, Android And The Web

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, June 29th, 2011

Clearspring Technologies, the developer of social sharing platform AddThis, is launching its mobile strategy today, unveiling optimized technologies for the iPhone, Android and mobile web.

For background, the AddThis button sharing tool is currently deployed on 9 million websites worldwide and allows users to easily and quickly share content with others through more than 300 social networking services in 70 languages.

Previously, the company’s AddThis button was able to work on mobile sites, but these specialized versions can be used within apps, and are optimized for the native mobile OS. AddThis for iOS and Android is easy for app developers to implement, says Clearspring, because it is designed and optimized specifically for mobile devices.

Further, there is no additional work for publishers wishing to implement AddThis on the mobile web. The same tool used for the website automatically works in the mobile environment.

And AddThis integrates mobile sharing data from native apps and the mobile web with all other sharing data in an analytics dashboard giving publishers a complete view of the impact of social sharing on traffic. AddThis for iOS is available for download now, and developers can sign up for the Android version due out this summer.

Clearspring also just raised $20 million in new funding.

Company: AddThis
Website: addthis.com
Launch Date: January 1, 2004
Funding: $58M

AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. To learn more visit AddThis.com The company formerly known as AddThis was acquired...

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