• As Seesmic Bids Adieu To RIM, UberMedia Introduces UberSocial 1.2 For BlackBerry

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Tuesday, June 28th, 2011

    The popular UberSocial Twitter client for BlackBerry (formerly known as UberTwitter) just got an update with a bunch of new features and bug fixes.

    Notably, its developer UberMedia is doubling down on its BlackBerry app around the same time one of its rivals, Seesmic, is abandoning the BlackBerry platform.

    One of the new features in UberSocial for Blackberry 1.2 is called “Inner Circle”, which basically lets you group together the most important people you follow in an exclusive timeline, alongside the traditional timeline.

    Users can also set up special notifications for tweets, replies or direct messages from anyone in their ‘Inner Circle’.

    Additional new features include ‘Theme Engine’, which enables the creation of personalized themes and ‘Deal Box’, which allows users to get notifications for location-based deals.

    With the upgraded app, UberMedia is also meeting Twitter’s requirements with regards to OAuth authentication. Users who do not upgrade to the new version by June 30 will no longer be able to access their direct messages.

    For the record: there’s an official Twitter app for BlackBerry (built by RIM).

    Company: UberMedia
    Website: ubermedia.com
    Launch Date: March 2010
    Funding: $26.6M

    UberMedia (formerly postup) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. The company is focused on driving innovation in user experiences across a range of online and mobile platforms. UberMedia also provides advertisers and brands with new ways to engage and communicate with consumers via Twitter through its family of apps. Located in Pasadena, California, UberMedia is...

    → Learn more