Mancx, the “transactional knowledge market” where users trade business intelligence (or answers to any question posted to the site), has closed a second round of funding: $1.1m from the startup’s founders and new backers that include Bo Axel Ax:son Johnson (of the well-known Swedish conglomerate Ax:son Johnson) and Nils-Robert Persson.
Per-Arne Nordlander, the Swedish angel investor, remains as an investor and chairman of Mancx, while the company says that the new funds will be used to support further development of its knowledge marketplace and to “drive an aggressive marketing push.”
On that note, Mancx has appointed Jonas Bergström as Head of Development. Bergström’s background is in the online games and gambling sector, where he was previously the lead developer of global online gaming provider bwin.
When Stockholm, Sweden-based Mancx launched back in April, we described it as a sort of classified ads site for business intelligence. Or to think of it another way: a paid-for LinkedIn Answers where each request for specific information comes attached with a bounty in which Mancx itself takes a 20% commission. Those requests can also be made anonymously and range from marketing leads and sales-oriented data to more practical information, such as recommendations for good iPhone developers.