After about two weeks worth of false alarms, the just over two year old Foursquare has just announced an important milestone today, 10 million user accounts — up 700K user accounts registered (the company does not release active user numbers) from when it last announced a milestone in May. The company will pass 750 million check-ins later this week, with users are now averaging about 3 million check-ins a day.
The Foursquare user demographic breakdown is currently about 50/50 male versus female and 50/50 for international versus U.S. According to Foursquare, the company has seen 358 million international check-ins.
Right now almost half a million brands and companies are using Foursquare to connect with users and more than 10K developers are taking advantage of its API.
Foursquare also just checked in to a new office in San Francisco and is planning on doubling its staff with its new San Francisco hires which include Google’s Simon Favreau-Lessard, Twitter’s Cooper Bethea and Benjy Weinberger.
The company is also rumored to be raising another round of funding in addition to the $21.4 million in its coffers currently, at around a $1 billionvaluation. When asked if he had any grand plans for Foursquare now that it’s hit the 10 million mark, co-founder Dennis Crowley responded, “Yes, keep making the product better. We still got a long way to go :).”
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...