Google Search By Image: Use A Snapshot As Your Search Query

Tuesday, June 14th, 2011

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

Today at its ‘Inside Search’ event, Google announced several new features, including desktop support for voice search and a new mobile interface. And they’ve just shown off a new way to actually create queries: Google Search By Image.

I haven’t gotten to try it out yet, but the feature looks quite nifty. Drag an image from your desktop into the search box, and Google will attempt to identify what it is and bring up relevant results. Google showed how this could be used to identify a mountain in a snapshot, or the origins of an icon.

The final example: a JPG of the Y U NO guy, which brought up results from Know Your Meme and a variety of other sites explaining the origin of the meme.

Google says that the technology is similar to Google Goggles for mobile, but refined for the desktop experience.

The feature will roll out on images.google.com over the next few days. When you see a camera icon in the search box, that means you can use it.

There are four ways to actually add an image as your query:

  • you can copy and paste the mage URL.
  • Upload from desktop.
  • Drag and drop images from the desktop.
  • Chrome and Firefox extensions.


Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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