AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
This is a sweet comeback for CEO Michael Barrett. As I noted in our first post about AdMeld in 2009, Barrett was fired from News Corp. in 2008 when the division that owned MySpace failed to meet a $1 billion revenue target. Most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with, set by News Corp.’s Rupert Murdoch in a previous earnings call.
Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld customers include Answers.com, Discovery Communications, FOX News, Hearst Television, IDG TechNetwork, The Weather Channel and more than 500 others worldwide. The company is headquartered in New York City with offices in London, Berlin,...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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