Ning And Ustream Launch In-Depth Integration To Allow Creators To Stream Live Video

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, June 7th, 2011

Ning and live stream video company Ustream are announcing an integrated partnership today that allows Ning network creators to broadcast live video and audio on their website at anytime, complete with live chat capabilities and more.

With the integration, live video content can easily be embedded networks hosted by Ning, allowing users to broadcast via Ustream. Not only can users embed Ustream channels into Ning websites, but creators can also add an indicator to the site to alert visitors of a live broadcast. In addition, the integration allows for live chats during streaming.

Ustream is available to all Ning Plus and Pro subscribers, and also includes automatic access to previously uploaded Ustream files, directly from the site management screens.It’s important to note that Ustream creators could previously add Ustream live video streams through an OpenSocial plugin, but this integration is a deeply integrated, native experience for creators that adds new functionality such as live chat and more.

A number of Ning Creators will begin live-streaming video to their members today including band Weezer, which will be streaming a Q&A and Pre-Show Warm-up from a concert in Austin.

Website: ning.com
Launch Date: October 31, 2004
Funding: $119M

With over 2 million communities created to date, Ning is the world’s largest SaaS platform for deploying vibrant social communities and web sites. Founded by Marc Andreessen and Gina Bianchini in 2004, Ning was acquired by Glam Media in December 2011 to bring together Ning’s world-class social-native technology with Glam’s premium advertising solutions to help consumers and brands create and engage with passionate social communities across all digital mediums. Ning empowers you to take control of your social strategy. With Ning...

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