As the Chief Strategy Officer at Time Warner Cable, Peter Stern is responsible for planning the long term future of America’s second largest cable company. Much of his job involves rebuilding both the appearance and reality of the cable industry in a 21st century world of ubiquitous online video and revolutionary consumption devices like the iPad.
Stern is at his most provocative in his acknowledgement that cable needs to rebuild trust with its customers. In our interview last week, he spoke about Time Warner Cable’s commitment to providing their customers with what he calls the “4 anys”: being able to watch any video content, anytime, on any device, anywhere. Most importantly, he stressed that a traditional cable provider like Time Warner Cable needed to change from selling products to providing their customers with great experiences such as his company’s new personal solutions agents.
This is the second part of a two part interview with Peter Stern. Check out yesterday’s interview, in which Stern explains why cable has a future and why it is the least expensive form of legal entertainment.
On the cost, value, and pricing of broadband
On the iPad, smart TVs, and video devices of the future
Why cable must become an experimental business
Peter Stern is Time Warner Cable’s Chief Strategy Officer. He is responsible for broad-based analysis and strategic planning. He is also responsible for product strategy, planning and business requirements for Time Warner Cable’s residential video, high-speed online, and landline phone services. Before taking on his current role, he served as Time Warner Cable’s Executive Vice President of Product Management for three years. Before joining Time Warner Cable in 2004, Stern was Vice President of Strategic Initiatives at Time Warner...