Nearly a month ago credit behemoth Experian acquired child identity and safety startup Safety Web. Experian actually announced it on May 18 as part of its statement around its quarterly financials, although it is buried in the notes on page 39 of that statement.
The acquisition price was not disclosed, although we’ve heard unconfirmed reports from sources that it was in the $20 million – $30 million range. SafetyWeb had raised a total of $8.75 million in venture capital from Battery Ventures and First Round Capital.
SafetyWeb first launched in 2009 to provide parents with a way to monitor their children’s online activities. Earlier this year they announced a number of acquisitions and expanded their product offerings into mobile and personal identity protection for adults as well via MyId.com.
It’s a good outcome for SafetyWeb, its investors and co founder Geoffrey Arone. This is Arone’s third startup. He cofounded Flock (acquired by Zynga earlier this year) and DanceJam (acquired by Grind Networks in 2010). Disclosure: I was in investor in DanceJam.
Experian (formerly known as CCN Systems) is a free credit reporting service and is considered one of the big three US credit agencies along with Equifax and TransUnion. Experian was originally started in Nottingham, England and is now publicly traded on the London Stock Exchange.