How TechCrunch Got Onto The Apprentice… Just.

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WITN: Paul's New Book Published, Movie Option Sold On The Same Day [TCTV]

Well, TechCrunch readers, we thought we owed you an explanation as to why the hell we got onto the BBC TV show The Apprentice last night, and here it is.

Back in September last year I was contacted by TalkBack Thames TV, the independent production company that makes The Apprentice for the BBC. They said they were going to make the creation of a smartphone app a task on the show and would I be a judge. “Why the hell not?” I thought, and a date was set for filming.