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    How TechCrunch Got Onto The Apprentice… Just.

    Mike Butcher

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    Mike Butcher is the European At Large with TechCrunch. As such he has a roving brief to write about Startups, Venture Capital, technology trends and emerging markets. A former grunge rock drummer, he became a long-time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and... → Learn More

    Thursday, May 12th, 2011
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    Well, TechCrunch readers, we thought we owed you an explanation as to why the hell we got onto the BBC TV show The Apprentice last night, and here it is.

    Back in September last year I was contacted by TalkBack Thames TV, the independent production company that makes The Apprentice for the BBC. They said they were going to make the creation of a smartphone app a task on the show and would I be a judge. “Why the hell not?” I thought, and a date was set for filming.