Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More
Steve Rubel has long been a commentator on new media via his early blog Micropersuasion and now as a principal at Edelman PR. I caught up with him at The Next Web conference in Amsterdam to chat to him about how he thinks startups can better promote themselves on social media.
