Keen On… Scott Harrison: Do You Know How To Build a Successful Non-Profit Brand?

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Youwho Raises $5 Million To Show You Who You Are

Does founding a non-profit organization require the same skills as founding a traditional start-up company? Are the most successful social entrepreneurs as skilled in personal reinvention as the top Silicon Valley entrepreneurs?

Yes and yes. Take, for example, charity: water, the meteorically successful non-profit organization founded by the charismatic Scott Harrison. Four years ago, Harrison was a nightclub promoter making his living by selling $15 bottles of vodka for $350 at four in the morning. Today, having raised over $40 million, he is running a global non-profit dedicated to solving the world’s water crisis.

So how did he do it? As Harrison told me when he came into the TechCrunchTV studio last week, it required both radical personal reinvention and an understanding of the importance of marketing in building a new brand. Sounds familiar? Yes, the worlds of the non-profit and for-profit entrepreneur are uncannily similar. The only difference being that one is the business of making money and the other in “business” of giving it away.

This is the second part of my interview with Harrison. On Earth Day (last Friday), he explained to me why water changes everything.

The reinvention of Scott Harrison


How to build a non-profit brand


Experiencing radical generosity