Yahoo's 4Cast Allows You To Cast Predictions On Any Topic

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, April 19th, 2011

It looks like although Yahoo is shutting many of its services down, the company is still trying to innovate around new products. Spawned in Yahoo’s Sandbox, Yahoo 4Cast is a platform for you to cast your prediction or ‘foresight’ on any topics.

According to the description of the product, When you log in to 4Cast from your Yahoo! account, you’ll see a list of challenges. From this page, you can cast your prediction on just about any topic, from the stock market, to celebrity fashion. You can also respond to other users’ forecasts and follow your favorite users.

So it looks like the idea behind 4Cast is to allows users to share the opinions and predictions on topis like sports, finance, politics and celebrity news, and compare these with other users predictions. User can issue “challenges,” to elicit feedback from fellow users (i.e. Will Sarah Palin announce her 2012 presidential bid decision by end of May?). You can agree or disagree with the challenge poser and win points on a leaderboard by predicting what will actually happen. And the site appears to also want to be a discussion portal as well.

It seems to be similar to Yahoo Answers, but with a gaming mechanic attached. What do you think? Does 4Cast have the legs to be an independent product or feature? Or will it be quietly retired?

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