The Premium Air Cool Suit Keeps Men (And Women) Cool In The Summer Heat

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, April 13th, 2011

Summers in Tokyo can be extremely hot and humid, especially for office workers having to wear suits. But major Japanese fashion store chain Aoki has a solution, the so-called Premium Air Cool Suit [JP, PDF]. Aoki cooperated with Shinshu University in the development of the fabric, which filters out infrared and ultraviolet rays.

As a result, your body doesn’t heat up as much as it would with a conventional suit. Aoki claims that wearers have a body temperature that’s up to 10C lower in comparison.

Aoki plans to sell the suit in three variations, priced between $630 and $820, starting next month. A special version for women will cost $345. Similar products, for example a shirt, shoes or underwear, are scheduled to follow soon.