Social commerce network Lockerz has raised $30 million in new funding, according to a new SEC filing. We’ve confirmed the raise with a spokesperson for the company. Lockerz previously raised $30 million from KPCB, Liberty Media and the CEO of Liberty Greg Maffei.
As we’ve written in the past, Lockerz revolves around the idea that influencers within a social network can become brand and content advocates and affect the behavior of their friends. The network, which has 18 million members worldwide, is primarily targeted towards men and women ages 13 to 30, attempting to build a community of trendsetters and tastemakers who love to shop, play and connect on the Web. Users can earn points and discounts on brands by sharing content on the site. Founded by Kathy Savitt, a former Amazon and American Eagle Outfitters exec; Lockerz eventually wants to be the go-to commerce homepage for teens and young adults.
Lockerz spokesperson tells us that the raise is part of a larger round. The filing indicates that the company raised $30 million out of an offering of up to $45 million. We’re told the larger round will be closed in the coming weeks. The company is holding off on announcing specific investors until the entire investment is closed.
In January, social commerce network Lockerz acquired photo sharing app Plixi as a way to boost photo sharing on its platform. The deal was reportedly between $10 million and $15 million.
The company also recently hired former Amazon exec Mark Stabingas as the company’s chief operating officer.