Daily deals site LivingSocial is trying its darnedest to catch up to Groupon. It just raised another $400 million and is spreading its deals as fast as it can. Today, it is announcing a partnership with Next Jump, a company that runs rewards networks for corporations, MasterCard MarketPlace, and Hilton HHonors program. All together, 100 million consumers belong to rewards and perks programs run by Next Jump.
Next Jump will gain full access to LivingSocial’s inventory of deals, and the two companies will work together to integrate their respective technologies. It is a new distribution channel for LivingSocial which should help it keep scaling up the volume of deals and demand that it can handle.
For Next Jump, it is a natural fit since its business is also based on the concept of getting businesses to spend marketing dollars in the form of consumer discounts. It also runs OverWhelming Offers, its own daily deals site. But LivingSocial has much more traction and better deals, so it made more sense for Next Jump to partner.
LivingSocial is the social commerce leader behind LivingSocial Deals, a group buying program that invites people and their friends to save up to 90 percent each day at their favorite restaurants, spas, sporting events, hotels and other local attractions in major cities. LivingSocial has an extensive user base of more than 85 million, and is headquartered in Washington, D.C.
Headquartered in New York City, Next Jump is building the next generation of e-commerce and advertising technology, and revolutionizing the way consumers and marketers interact online. The company has created the most powerful technology engine for sales achieving the highest conversion rates of browsers to buyers. Over 28,000 merchant partners, both retailers and manufacturers, leverage Next Jump’s technology, to create the most targeted, cost-effective and measurable campaigns to reach more than 100 million users. Next Jump acquires its users...