Real estate listings and search site Zillow has acquired Postlets, a online real estate listing creation and distribution platform. Terms of the deal were not disclosed.
Founded in 2005, Postlets allows individual real estate agents, property managers and landlords to create listings and send them to 13 real estate and social media websites. The free platform itself makes syndication of listings easy. It allows you to create a listing and then automatically distribute the posting across the Web. Postlets also allows agents to create a personalized, customized landing page to showcase all postings in are centralized.
Postlets currently has more than 500,000 registered users have used the platform to create and distribute 350,000 for-sale and for-rent listings in the U.S. As part of the acquisition, Postlets co-founders Asher Matsuda and Raymond Chen have joined Zillow as full-time employees. Postlets will continue to send listings to its current distribution partners.
Zillow, which launched a mortgage marketplace in 2008, has expanded into rentals and mobile. The addition of listings management and syndication is added to the mix with the purchase of Postlets. Zillow is also looking at an IPO in the next year.
Postlets is a web service to post your apartment/housing ad easily to many different marketplaces.
Zillow, Inc. founded and operates Zillow.com – a leading online real estate marketplace dedicated to helping homeowners, buyers, sellers, renters, real estate agents, mortgage professionals, landlords, and property managers find and share vital information about homes, real estate, and mortgages. Zilow, Inc. also operates Zillow Mortgage Marketplace and Zillow Mobile. Rich Barton and Lloyd Frink started Zillow in early 2005, and Zillow.com launched in early 2006 with data and information on millions of U.S. homes. Zillow’s goal is to help...
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