Mobile app promotion is becoming a big business, as brands are looking to boost user acquisition and downloads via in-app promotions. Today, Fiksu, formerly known as Fluent Mobile, is launching a user acquisition platform that aims to help brands attract large volumes of loyal users and slash user acquisition costs.
Fiksu’s platform sits on top of the entire mobile ecosystem, including ad networks (AdMob), real-time bidding systems, and incentivized download networks (i.e. TapJoy), and basically distributes a brand or advertisers marketing spend across these channels and the mobile ecosystem.
The startup’s proprietary algorithm, app store behavior insights and a real-time allocation engine dynamically optimize spend across all mobile marketing channels. In its private beta period, the company has been working with a number of well known brands to promote their apps, including Ask.com, Barnes & Noble, Groupon, Hearst Magazines, PlayScreen, Tunewiki, Where and VH1.
To data the platform’s optimization has helped contribute to over 44 million downloads and more than 1 billion app launches from these downloads. And the average loyal user acquisition costs are less than $1.00 per user, sometimes as low as $0.45 per user. Founder Micah Adler tells us that brands finding that the cost of generating these loyal users is same as what they pay to generate clicks for keyword advertising.
It seems that has the mobile ecosystem grows, it becomes even more challenging for developers to get eyes on their apps for downloads. Fiksu is an easily deployable way to help manage and overcome this challenge. Fiksu has raised $5.5 million from Charles River Ventures.