Yes, Tumblr is growing like crazy. But you know a social media site has arrived when big rock bands start releasing tracks from upcoming albums on your site. The Beastie Boys have a Tumblr blog, where you can listen to the song “Make Some Noise” from their next album.
According to Beastie Boy Mike D (who is really a Beastie Man now):
This wasn’t really part of the plan, but since this track is out there we wanted to let you hear it here first, or maybe second. Enjoy.
In the past, a rock band might have released a song early on Myspace or YouTube. But now, I guess, it’s all about Tumblr. The Beastie Boys offical site redirects to Tumblr, and even their Facebook page points to the Tumblr post.
If more bands flock to Tumblr, its growth should rocket even more. Below is a video from January with Tumblr founder David Karp talking about how fast the site is growing: