UsingMiles Raises $2.7 Million For Rewards Management Platform

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, April 6th, 2011

Rewards management platform UsingMiles has raised $2.7 million in new funding led by iSherpa Capital with strategic investors participating in the round. The company is also announcing that eBags.com founder Jon Nordmark is joining the startup as CEO.

UsingMiles, which graduated from TechStars, makes it easy for frequent flyers to aggregate and manage all of their loyalty programs in one place, including airlines, hotels, car rental companies, credit cards and retailers.

So within your dashboard on UsingMiles, you can actually search for and book flights, cars and hotel rooms, see how many points you need to book certain itineraries. You can then book using cash, miles or a combination of the two. Currently, the site integrates with 90 percent of rewards programs for consumers. The site also includes a proprietary recommendation engine that will automatically calculate the most economical use of a traveler’s miles and inform the user when it is better to redeem miles versus saving them for another time and paying with cash.

Company: UsingMiles
Website: usingmiles.com
Launch Date: January 2010
Funding: $2.97M

UsingMiles allows you to aggregate frequent flyer miles and hotel points from family members and keep track of all the various rewards programs. They help you keep track of when miles expire, or when there are special promotional programs for your miles.

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