• HootBar! HootSuite Buys Firefox Add-On TwitterBar

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Wednesday, April 6th, 2011

    Social media dashboard company HootSuite this morning announced that it has acquired an add-on for the Firefox 4 browser called TwitterBar, which has been downloaded nearly 2 million times to date and enables users to post to a variety of social networks straight from the web address bar.

    HootSuite has renamed the add-on HootBar.

    In two years, HootSuite says it has grown to over 1.5 million users worldwide.

    The company added that it has recently turned cash-flow positive, after introducing paid plans just four months ago. The company currently employs 48 people.

    HootBar, initially created as TwitterBar by Tony Farndon and developer Christopher Finke, is software licensed under the GPL v2. It is now part of HootSuite’s suite of extensions.

    Terms of the purchase were not disclosed.

    The HootBar basically lets users post messages to Twitter and other social networks, directly from the Firefox browser’s address bar and from multiple accounts, using simple commands.

    If you’re so inclined, you can get it here.

    Company: HootSuite
    Website: hootsuite.com
    Launch Date: November 28, 2008
    Funding: $24.9M

    HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include...

    → Learn more