Mobile ad network JumpTap has raised $20 million in new funding, according to a recent SEC filing, out of a $27 million round. This would bring the company’s funding to nearly $90 million. We’ve contacted the company for confirmation.
JumpTap is one of the largest remaining independent mobile advertising networks, in addition to Millennial Media, Greystripe, InMobi and others. Jumptap’s data-driven technology promises highly targeted advertising and the company partners with digital and media agencies, publishers, wireless carriers and brand advertisers to serve an array of mobile advertising solutions.
While it’s unclear who the investors are in the round, the company recently landed a deal with Tokyo-based cyber communications (cci). Part of the partnership included an investment in the mobile ad network, so the SEC filing could relate to this deal.
Despite the heated competition in the mobile advertising space, JumpTap appears to be growing, at least in terms of employees. The company added 23 employees since the beginning of 2011 from companies including Apple, IAC, Time Inc, and Maxus.
Jumptap is a mobile ad network and the leader in targeted mobile advertising. Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and...