comScore’s February mobile report was released today, and it looks like good news for Google. Android increased its lead as the top mobile platform, growing 7 percentage points since November, and strengthening its top position with 33 percent market share.
Following behind Android is RIM, ranked second with 28.9 percent market share, and Apple with 25.2 percent. Microsoft and Palm rounded out the top five, with 7.7 percent and 2.8 percent, respectively.
In the big picture, the mobile numbers continue to impress. Over the last three months, an average of 234 million Americans (13 and older) used mobile devices. That’s 75 percent of the population. Nearly 67 million of those mobile users were employing smartphones, representing a 13 percent rise from November. Smartphone usage only continues to grow, as you will remember that comScore’s November report showed smartphone usage growing by 10 percent since the summer of ’10.
Of the millions of mobile devices in use this year, Samsung remained the top manufacturer with 24.8 percent of mobile subscribers, followed by LG at 20.9 percent, Motorola at 16.1 percent, and RIM at 8.6 percent. Perhaps unsurprisingly, Apple had the biggest surge since November, gaining a percentage point of market share, though it continues to trail the other manufacturers at 7.5 percent. The principal cause of Apple’s three-month gain? Why the Verizon iPhone, of course. According to comScore, the Verizon iPhone was the most acquired handset in February.
Lastly, comScore’s report shows that the many particular uses of smartphones are, again, on the rise. Text messaging, mobile browser use, app downloading, social networking, games, and music all were on the rise on mobile in early 2011. Accessing social networks represented the largest growth on mobile over the last period.
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
Verizon Wireless operates the nationâ€™s fastest and most advanced 4G network and largest and most reliable 3G network, and serves more than 94 million customers. Headquartered in Basking Ridge, N.J., with 82,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...