A mere day after Salesforce announced that it was acquiring social media monitoring company Radian6 for $326 million in cash and stock, rival Visible Technologies this morning announced that it has secured an extra $6 million in financing.
The round was led by the company’s previous backers, which include Investor Growth Capital, Centurion Holdings, Ignition Partners, In-Q-Tel and WPP. Visible Technologies has raised a total of $45 million in funding to date.
Visible Technologies aims to provide its clients with a 360-degree view of social media chatter, and helps companies turn this data into actionable marketing and business strategies.
Visible Technologies CEO Kelly Pennock yesterday penned a blog post on Salesforce’s purchase of Radian6, positing that it shows social media monitoring is going mainstream and that the acquisition – for a ‘great premium’ – validates the space.
Visible is the leader in social media monitoring and analytics solutions, providing the perfect combination of software and services to harness business value from social communities. Visible Intelligence™ is our next generation social media platform, designed to deliver big improvements in competitive and brand intelligence, marketing ROI and smarter customer insights through an agile platform that activates brand communities at Internet speed and enterprise scale. With offices in Seattle, London and New York, Visible ranks as one of the Inc....