Video advertising company Adap.tv has raised $20 million in funding led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital also participating in the round. This brings Adap.tv’s total funding to $43 million.
Adap.tv’s ad platform allows advertisers to buy and manage online video ad inventory from a single interface and enables publishers to monetize their online video content. Advertisers can run campaigns across all publishers, ad networks and the Adap.tv Marketplace. The Adap.tv Marketplace connects publishers and brand name advertisers, with over 4,200 sites selling inventory and hundreds of campaigns running daily.
Currently, Adap.tv reaches over 60 million unique viewers and delivers more than 1.8 billion video ad views monthly. Adap.tv says it will use the new funding to support international growth, expand product development, and strengthen the company’s footprint in the U.S.
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv...