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  • Heartsy Is Groupon For Etsy

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Monday, March 28th, 2011

    From the why-didn’t-anyone-think-of-this-before department: meet Heartsy, which is basically a Groupon for Etsy, i.e. a daily deals site for handmade items sold on Etsy stores.

    The concept should be overly familiar to you: registered users get sent exclusive deals on handmade items sold on Etsy by email. Acquired coupons, or vouchers as Heartsy refers to them, can be redeemed at the Etsy store that sponsored the deal (example).

    If you’re an Etsy seller, no need to do the math on it to see if it’s worth you while or not – someone already did that for you. (Spoiler alert: it depends).

    Like many other daily deal sites, you get cash every time you refer a new user. Heartsy also cleverly lets you vote on what type of deals you think they should be running in the future.

    Currently, Heartsy’s services are free, but don’t expect that to last long: a transaction fee will be added to the program in the near future.

    Company: Etsy
    Website: etsy.com
    Launch Date: June 18, 2005
    Funding: $91.7M

    Etsy is a website that focuses on handmade and vintage items, as well as art and craft supplies. The items include art, photography, clothing, jewelry, edibles, quilts, and toys. Etsy is modeled after open craft fairs that give sellers personal storefronts where they can list their goods. The company charges users a flat listing fee (of 20 cents per items), and takes a commission of 3.5% off all items sold. Since its launch in June 2005, the site has...

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