Exclusive - STELLAService, a startup that measures, rates and highlights the quality of customer care of online businesses, has raised $2 million in early stage funding.
STELLAService was founded in 2009 with the dual goal of helping online shoppers make more informed purchasing decisions, while also helping online retailers grow their businesses through customer service data and marketing services.
The company boasts many known e-retailers in its customer portfolio, including ecommerce companies like Diapers.com, Zappos.com (both owned by Amazon these days) and 1-800-Flowers.com.
STELLAService pays for all products it purchases and relies on its staff of trained customer experience analysts to thoroughly test the (thousands of) companies it evaluates.
STELLAService says it will use the additional capital to step up development of its customer service evaluation system. The company will also work to make its website more comprehensive for online shoppers with new tools and features.
The round was led by Battery Ventures and DFJ Gotham Ventures, with RRE Ventures, Consigliere Brand Capital, Doug Lebda, Mark Wachen and other angels participating.
STELLAService measures, benchmarks, and evaluates online customer service. STELLAService evaluates and rates businesses based on the overall quality of the online customer experience.
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