Fans will be able to help decide who will be the Madden NFL 12 cover athlete. EA has teamed up with ESPN, creating a bracket system to narrow down a field of 32 players (one player from each team) to one lucky gentleman. Don’t mention the Madden curse.
The full brackets will be shown today on ESPN’s SportsNation at 4pm ET.
The actual voting goes from today until April 27 on ESPN.com/MaddenVote.
My question is, what happens if the NFL season is cut short by the lockout? Seems to me would be able to market the game all the more easy: “Need to get your NFL fix this season? Madden NFL 12 is where you need to be!”